by Dmitry Molchanov on Aug 26 2014
When you are making efforts to attract visitors to your website, it's really important to keep them browsing, to help them find what they are looking for, not left them struggling, staring at a page attempting to figure out what to do.
Navigation menu is a map and directions of a website and usually what gets users deeper into the site experience. A key component of good usability and a successful website.
Imagine you are a first time visitor of your website. You know exactly what you want, but have no idea where to find it.
The website looks good, but you don't have time for all website content, it's just a distraction from your goal. Fortunately you don't exit, and still browsing.
Each click on the website navigation
- encourages or frustrates,
- +1 or -1 to the website trust and relevance to the goal in your mind.
You are constantly in doubt whether it's right place or you need to go back to Google.
According to Forrester Research (http://www.usability.gov/)
- 50% of potential sales are lost because users can't find information,
- 40% of users never return to a site when their first visit is a negative experience.
The good news: create a successful navigation menu on your website is not a hard thing to do.